Cannes Lions

PROSTATE CANCER AWARENESS

POKE, London / CANCER INSTITUTE / 2007

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The best ideas are those that come out of nowhere. Idle taxi journeys, chatting about graffiti. What’s the first thing people always doodle – a cock. What if we give them cocks and ask them to elaborate and disguise said members. Cock-a-doodle was born and donated with love to ‘Everyman’ testicular cancer research.Built in Flash 8, it uses hand-drawn illustration - cocks were crafted, puns were penned. The visitor chooses a cock and uses the available ink to adapt it. Or, he simply views the cocks on display and votes for his favourites. So, stop jangling, get your hands out of your pockets - and go play.

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