A star is born in the world of action adventures with the new game “Uncharted: Drake’s Destiny” for PLAYSTATION3. The main hero of the game is destined to become an icon. The campaign is about generating awareness for the new game, as well as leading users to the product website. Three interactive banners give potential explorers a taste of the fun ahead, even before the adventure of the legendary treasure has begun.

“Entertainment Junkies” and “Gamers” between the ages of 16 and 39 years need to be convinced interactively: That’s why the user can discover important secrets directly in the banners, which whets their appetite for the game itself!