Every victim reviewed the game. It was featured live on nationwide terrestrial channel C4. The infection test was performed live on air at Flava FM.It garnered a full page write up in Gamesfreaks, New Zealand’s leading games publication, with a Gamesfreaks reviewer even uploading his self-made video of the press kit to YouTube. This featured as the ‘Editor’s Pick’ on stuff.co.nz, a website with over 306,539 weekly visitors. Articles about the pack were posted on The Press Online and www.NZGamer.co.nz. Total PR Value of coverage: $210,676.40. ROI sits at an amazing $70 dollars for every dollar spent.