Cannes Lions

PUBLIC AWARENESS -COMBATING VOTER APATHY

WUNDERMAN, Boulogne-Billancourt / AACC/DEMOCRATIE COMMUNICATION / 2012

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It’s a very important year for France. We’re electing a new President.However, as in many other modern democracies, a lot of people don’t care.

They won’t vote, because they don’t think their vote matters.We’ve set out to change that.We’re showing the public that voting is more than a civic duty – it’s also their power to decide.They’re not people waiting for a leader. They’re the bosses in charge of hiring a president.And where better to start the hiring process than at a job interview?

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