Cannes Lions
BLACK RIVER FC, Johannesburg / SOUTH AFRICAN NATIONAL BLOOD SERVICES (SANBS) / 2013
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Blood donors save lives every time they donate blood. Yet, unlike other heroes, they aren’t celebrated for it. In fact, the only thing they get after giving blood is a glass of fruit juice and a biscuit to help raise their blood sugar levels.
The South African National Blood Service wanted to thank these unsung heroes and, in doing so, make non-donors want to give blood too.
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