To strike a blow for sweet safe sex, we went out and asked; what is the best music to get laid to? We created an open playlist on the campaign site condom08.nu, where anyone who wanted could contribute with their best get-laid-tune.

Thousands of free condoms packaged as small record covers were distributed at festivals, bars and record stores. By handing out condoms in environments where young people were surrounded by music, we made it easier for the audience to talk about safe sex as well as practicing it.

Events with a live playing street musician, guerilla stickers, condom posters, radio and banners on Spotify and music-video-virals supported the campaign. We also sent out a DM with three unique condom covers to music reviewers and other VIPs in the industry. The condoms became the message, the media, the solution and of course the obvious soundtrack to summer sex.

The campaign was a huge success and contributed to a little more swingin' and safer sex.Over 30400 people contributed and voted to highlight their best songs to get laid to on our open playlist on the campaign site condom08.nu, and many of them also subscribed on our Get-Laid-List on Spotify.Our commercial on Spotify had the best click-rate of the summer, which was 9 times higher than average.

The campaign was mentioned on national television, radio, newspapers and magazines, as well as in blogs and micro-blog entries.

Already in July, Chlamydia-infections decreased with 14% compared to the previous month.