What music you choose to get laid to is probably just as individual as who you choose to get laid with. To strike a blow for sweet safe sex, we went out and asked; what is the best music to get laid to? To find out what people considered to be good mating music and to share it with others, we created an open playlist on the campaign site condom08.nu, where anyone who wanted could contribute with their best get-laid-tune. Thousands of free condoms, packaged as small record covers from famous artists, were distributed at festivals, concerts, bars and record-stores.

The campaign was a huge success and contributed to a little more swingin' and safer sex.Over 30,400 people contributed and voted to highlight their best songs to get laid to on our open playlist on the campaign site condom08.nu, and many of them also subscribed on our Get-Laid-List on Spotify.Our commercial on Spotify had the best click-rate of the summer, which was 9 times higher than average.

The campaign was mentioned on national television, radio, newspapers and magazines, as well as in blogs and micro-blog entries.

Already in July, Chlamydia-infections decreased 14% compared to the previous month.