Cannes Lions

PUBLIC HEALTH AND SAFETY

JAGRAN SOLUTIONS, New Delhi / DEPARTMENT OF HEALTH AND WELFARE / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

We strategized to take a float route to reach out to the remote corners and cater to the patients. We introduced Mobile Health Units (MHU) – Mukhyamantri Mahamaya Mobile Hospital. The MHU is catering to the primary objectives; our team attends to approximately 3,859 patients per day, offering them medical treatments and medicines free of cost. The air-conditioned mobile van is equipped with facilities for pathological tests, a TV for running campaign communications and a generator. Each unit is accompanied with an MBBS doctor, a nurse, a lab attendant, certified pharmacist and well trained drivers.

Outcome

The Mobile Health Unit (MHU) is helping the rural poor to be aware of health and hygiene. This is ensuring that the poorest of the poor get the benefits which are their right under Indian law. The MHU is catering to the health needs of 4 districts and has attained the following numbers till date:• Total number of Blocks Covered - 59• Total number of Vans Operational - 59• Total number of villages covered - 6,285 • Number of Patient covered till date - 1,157,700• Number of Pathology Tests conducted - 59,362

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