Cannes Lions
LEIAUTE PROPAGANDA, Salvador / GOVERNMENT OF BAHIA / 2011
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Mrs IzabelIn the dry scenery where she lives, at the deep Semi-Arid of Bahia State (Brazil), Mrs Izabel describes in her own words how her life changed after she received her rain water cistern. She thrills with pride and happiness for her new water right beside her house. Before, she needed to walk for many miles to fetch water during the drought. She enforces that the water she has in the cistern seems like mineral water and that is so good she drinks even when she is not thirsty.Anncr VO: "The Government of Bahia does more for who needs the most."