Cannes Lions
ZIG, Toronto / SHEENA'S PLACE / 2003
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This spot uses the fairytale 'Hansel and Gretal' to demonstrate that parents often unintentionally plant the seeds of eating disorders with their words. In the spot, Hansel and Gretal discover the candy house and gleefully begin to devour it. Gretal however, is moved to self-destructive behaviour by the memory of her parents' innocent yet unkind words.
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