Cannes Lions

DOLLAR MENU

DDB SEATTLE / MCDONALD'S / 2008

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You can get a lot of great-tasting items on the McDonald’s Dollar Menu. And the $1 price point makes every one of them affordable and delicious. To emphasize this outstanding value, we imagined what it might sound like if someone, a huge fan of the Dollar Menu, produced a radio spot for just $1.Casting specs: Ben sounds nothing like professional voice talent. He’s about 30 years old, friendly and a little quirky.

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