Cannes Lions

PUBLIC SERVICE ANNOUNCEMENT FOR CHILD SEATS

DENTSU, Tokyo / ADVERTISING COUNCIL / 2006

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According to research, over 80% of child seats are not properly installed and most adults are not aware of this situation. Considering this, an advertisement has been planned to shed light on the dangers of insecure child seats.Although normally motionless, this portal site will have the majority of its text shaking. When the brake inside the banner is stepped on, these words will jump out.With the assistance of a media company, the movement of the text was produced while preserving the functions of the site.

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