Cannes Lions
SCHOLZ & FRIENDS, Berlin / KINDERVEREINIGUNG SACHSEN / 2007
Overview
Entries
Credits
Execution
With the tiny playgrounds crammed into public street traffic we delivered a strong image for press releases to raise public awareness and brought the protest directly to the point of contention: the precious public space inside the cities.
Outcome
One installation shown with the "free" organisational help of organisation members throughout the city brought direct contact, PR contact, word of mouth contact. "More space for kids" became talk of the town.
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