Cannes Lions

PUBLIC SPACE CAMPAIGN

SCHOLZ & FRIENDS, Berlin / KINDERVEREINIGUNG SACHSEN / 2007

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Overview

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Credits

OVERVIEW

Execution

With the tiny playgrounds crammed into public street traffic we delivered a strong image for press releases to raise public awareness and brought the protest directly to the point of contention: the precious public space inside the cities.

Outcome

One installation shown with the "free" organisational help of organisation members throughout the city brought direct contact, PR contact, word of mouth contact. "More space for kids" became talk of the town.

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