Dumb Ways to Die the mobile app was launched on the iOS, Android and Amazon platforms. Without spending a cent on media and leveraging the large engagement base from the original YouTube content, word quickly spread about the game and its user base grew organically. The game experience itself was so well executed that Apple, Google and Amazon promoted the game on their app stores for free.

May 7 2013

Game available for download via the iTunes store.

September 17 2013

Game available for download via the Android store.

Over 50 million people are now playing the game worldwide, and via the game platform over 18 million pledges to be safe around trains have been made. Within five weeks of launch, it became the No.1 app in 18 countries including Australia, the US and the UK. Up against the likes of Candy Crush and Tetris Blitz, this game about rail safety became the most popular game in the world. Ads within the app provide Metro Trains with an additional revenue stream to fund further rail safety activity in the future. This ad campaign is effectively paying for itself.