Cannes Lions

PUBLIC TRANSPORT

RUF LANZ, Zurich / VBZ / 2011

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Zurich Public Transport Services (VBZ) are looking for new bus drivers. Instead of placing conventional job ads, they advertise their job offers with a surprising TV/cinema commercial. By the example of sperms, the spot makes clear that VBZ are looking for people who were really born to be bus drivers. Claim: Born to be a bus driver?

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