OGI a publishing house that also publishes books for children was alarmed that in modern Russia people read much less – especially children.

To show parents what their children are left to read, if not books, we created a HOME READING SELECTION made of verbal trash collected in the streets.We collected the most delirious pieces of this verbal trash (E.g. Graffiti, homemade ads, etc) and classified it according to literary genres and styles. We called it “HOME READING SELECTION (for the parents who are too lazy to teach their children to love books)”We designed a sticker that we had volunteers put in many – too many – places in Moscow. And we also invaded the web.During the action, the number of visitors to OGI site TRIPLED. And what’s more important, this campaign prompted the Russian government to initiate a national campaign to encourage reading.

The question we asked ourselves was: OK, the children are taught how to read in school anyway, but what will they read, if not books?Obviously, if you exclude books and printed matter in general, what you’re left with is what the street offers: Graffiti, homemade ads and so on. So we collected the most delirious pieces of this verbal trash and classified it according to literary genres and styles.We called it “HOME READING SELECTION (for the parents who are too lazy to teach their children to love books)”.We designed a sticker that we had volunteers put in many – too many – places in Moscow. And we also invaded the web.

During the action, the number of visitors to the OGI site TRIPLED.1500 copies of Home-Reading Selection were distributed at the Book Festival. To cope up with the demand, we made a PDF copy available for download at the OGI site. Our campaign was made on a shoestring budget but had a huge publicity in press and internet.And what’s more important, this campaign prompted the Russian government to initiate a national campaign to encourage reading.