Cannes Lions

PULCO ORANGEADE & CITRONNADE

FRED & FARID, Paris / ORANGINA / 2010

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This commercial is an ode to laziness, showing some examples of everyday life situations in which everyone gets lazy. At the end, a Mexican guy is drinking the 'ready to drink' Pulco Citronnade, lying in a hamac.

Tagline : New Pulco Orangeade and Citronnade. Lazy Good.

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