Cannes Lions
CIRCUS DF, Mexico City / PUMA / 2012
Awards:
Overview
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Credits
Execution
Puma has the fastest sneakers in the world: the Faas500.This is why we created the fastest purchase.
A promotion with one rule:The faster you buy your Faas500, the less you pay.
How did it work?At the press of a button, the customer received a ticket with their exact time of entrance.The faster they bought their Faas500, the higher the discount they received.Another button marked the completion of their purchase and the discount earned.118 people saved 63,720 pesos in 372 minutes. The fastest sneakers are meant for the fastest people.
Outcome
118 people saved 63,720 pesos in 372 minutesThe fastest sneakers are meant for the fastest people.
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