For SOLE DXB, PUMA ME returned as one of the two main flagships of the event. For 2022, PUMA wanted to be at the forefront of SOLE DXB’s return for their 10 year anniversary weekend - 9th December to 11th December 2022.

In terms of its presence at SOLE DXB, PUMA has been a regular participant in the festival since its inception. PUMA has used SOLE DXB as an opportunity to connect with customers and showcase its latest products. The festival provides a unique platform for PUMA to interact with the sneaker and streetwear community, and it has likely played a significant role in building the brand's reputation and popularity among this demographic.

Overall, PUMA's history at SOLE DXB reflects the company's ongoing commitment to connecting with customers and staying at the forefront of the fashion and sportswear industries.

"Forever Faster" is back and better than ever and SoleDXB was a perfect match between the fast-paced, boundary-pushing festival and PUMA's commitment to speed and innovation, streetstyle and music this partnership is set to take things to the next level.

The PUMA Powerhouse was crafted to take guests on a thrilling journey inspired by the brand's "Forever Faster" mantra. The journey begins on the ground floor, showcasing the rich heritage of the original Schuhfabrik warehouse, and continues to the second floor, an innovative and futuristic factory complete with cutting-edge aesthetics, machinery, and immersive lighting. The journey culminates in a one-of-a-kind immersive space on the second floor, towering above the rest of the highly-anticipated SoleDXB cultural event. This space boasts a dynamic fusion of light and music performances, becoming a standout landmark and cultural hub at the festival.

At SoleDXB, PUMA's strategy is to engage with a target audience of fashion-conscious consumers. The company reached this audience through a combination of products, marketing, branding, and experiences designed to create an emotional connection.

The target demographic for PUMA at SoleDXB is typically young, urban, and fashion-conscious individuals who are interested in streetwear, sneakers, and contemporary culture. This audience is typically interested in innovation and staying ahead of the curve in terms of fashion and style.

PUMA's approach at SoleDXB, was to create a multi-layered experience, showcasing its products, reinforces its brand identity, and connects with customers on an emotional level. This typically includes a mix of product displays, activations and interactive experiences, KOL’s and live music performances on The Puma stage within the experience.

Overall, PUMA's strategy at SOLE DXB was designed to create a memorable experience that showcases its products, reinforces its brand identity, and connects with customers.

SoleDXB attracts thousands of sneaker and streetwear fanatics, making it the perfect playground for PUMA to elevate its brand awareness and reach fresh fans. By using "Forever Faster" as part of its presence at the festival, PUMA solidifies its brand heritage and takes its place as a leader in the industry.

The PUMA Powerhouse journey begins on the ground floor, showcasing the rich heritage of the original Schuhfabrik warehouse, and continues to the second floor, an innovative and futuristic factory complete with cutting-edge aesthetics, machinery, and immersive lighting. The journey culminates in a one-of-a-kind immersive space on the second floor, towering above the rest of the highly-anticipated SoleDXB cultural event.

PUMA wanted to be at the forefront of SOLE DXB’s return for their 10 year anniversary weekend - 9th December to 11th December 2022. We created a highly instagram-able space, shown all over social media and taking the lead for SOLE DXB. The space was at full capacity on the Sunday evening.

By having a presence at SoleDXB, PUMA showcased its latest products and designs, created unique and immersive experiences for its target audience, and built stronger relationships with its consumers. This type of event provides the perfect platform for PUMA to engage with its target audience and demonstrate its commitment to innovation, creativity, and style.

Overall, PUMA created a memorable experience that showcased its products, reinforced its brand identity, and connected with its target customers on an emotional level. PUMA was at the forefront of SOLE DXB’s return for their 10 year anniversary weekend: 9th- 11th December 2022.