PX Mart is a chained supermarket that can be easily reached in Taiwan. We needed to let consumers know they have fresh goods now, and stimulate sales.Fresh goods need cooking, but young consumers in Taiwan work long hours, barely have the time and energy to cook meals. The barrier of buying fresh goods and turning them into meals is a consumer's biggest obstacle; we need to overcome in order to convince consumers to purchase fresh goods from PX Mart.We created mobile recipes - "Pic" Your Food APP – to make cooking simple!Buy all：All fresh goods in PX Mart come with a barcode for people to scan and its own recipes which use the portion unit of its package. PX Mart also carries all the ingredients used in the PX Mart "Pic" Your Food APP recipes. One stop shopping for everything!Simple as 123： All recipes have step-by-step picture demo that can turn you into a chef.Base on the season and monthly themes, different recipes are introduced. PX Mart has as many recipes for great meals as there are endless fresh goods selections.