Cannes Lions

STORE CARD

OGILVY & MATHER TAIWAN, Taipei City / PX MART / 2011

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PX Mart introduces a tip for saving money step by step. When you think that you’ve reached the extreme of saving, PX Mart Card shows up and plays a key role of pushing the spirit of saving money to the limit.In this ad, a shop assistant is taking a shower in a store. In a money saving class, he teaches the viewers how to get the most out of a shampoo bottle (squeezing it, using finger to scrap out more). Finally he gets PX Mart Card and places the shampoo bottle head down to stand for an hour while it drains out.

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