Motorola is launching the Motorola Quench with GPS. In order to draw attention to the GPS feature on this phone, we created this radio spot.

In the spot, we hear a person in a high-pressure situation who gets lost in his speech. The idea of getting lost in speech offered us a humorous way to sell a well-known benefit for this new phone. We hear their speech begin on track with the situation, but as the spot unfolds, they end up completely off topic and totally lost.