Cannes Lions
OGILVY BRASIL, Sao Paulo / MOTOROLA / 2010
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Description
Motorola is launching the Motorola Quench with GPS. In order to draw attention to the GPS feature on this phone, we created this radio spot.
In the spot, we hear a person in a high-pressure situation who gets lost in his speech. The idea of getting lost in speech offered us a humorous way to sell a well-known benefit for this new phone. We hear their speech begin on track with the situation, but as the spot unfolds, they end up completely off topic and totally lost.
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