Cannes Lions

Question Madness Anthem

SID LEE, Montreal / THE NORTH FACE / 2017

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film asks the question, “What is madness?” We see extreme athletes pushing themselves to the limits of what is humanly possible. We see alpinists, rock climbers, soloists, skiers, snowboarders and ultramarathon runners stumble, persist and reach new heights. Throughout the film, titles challenge the viewer’s perceptions of what they are seeing. The piece culminates with the idea that what looks at first glance like 50 years of madenss is actually progress.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The chase for Carrera

DDB PARIS, Paris

The chase for Carrera

2024, TAG HEUER

(opens in a new tab)