Original thinking brand campaign. Quiksilver is one of the largest manufacturers of lifestyle clothing and board related equipment. The aim of this campaign was to raise awareness for the Quiksilver brand in a market that has no boardriding culture and position Quiksilver as the innovator in the category.

The use of Viral marketing was critical for this campaign. We used a "Core Seeding" strategy, which allowed us to communicate with the closely-knit surf community before we communicated with the wider mainstream target group. The "urban surfing" mentality is a key ingredient in Quiksilver's DNA. The outdoor was used to show the difference between the ordinary world and the Quiksilver world while the print expanded the brand footprint through mass media.