Cannes Lions
Y&R DUBAI / QUINT / 2013
Awards:
Overview
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Description
Most people associate Dubai with a mass of cliches. Simply telling them that Dubai has culture
is not enough. We needed to show them and give them something tangible that they could see,
touch and feel.
Execution
Most people associate Dubai with a mass of cliches. Simply telling them that Dubai has culture is not enough. We needed to show them and give them something tangible that they could see, touch and feel.
Quint has strived to promote art and culture in the city, and the calendar is a very simple, yet beautiful way to connect the 187 nationalities who live in Dubai to the streets and stories of the city, encouraging them to open their eyes and minds to the things around them.
Outcome
Quint gave the calendar book to their partners, art galleries, creative spaces, cafes and public
libraries in the city, where it became a display piece, opened conversations, and got people
thinking about Dubai in a new way. Many residents who have come across the calendar have
written to Quint requesting their own copy.
People also wrote in to Quint, to suggest other objects and quirky things they associate with
Dubai's culture, and now Quint has enough crowd-sourced suggestions to create calendars till
2016.
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