Cannes Lions

QUINT MAGAZINE

Y&R DUBAI / QUINT / 2013

Awards:

1 Silver Cannes Lions
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Overview

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Credits

OVERVIEW

Description

Most people associate Dubai with a mass of cliches. Simply telling them that Dubai has culture

is not enough. We needed to show them and give them something tangible that they could see,

touch and feel.

Execution

Most people associate Dubai with a mass of cliches. Simply telling them that Dubai has culture is not enough. We needed to show them and give them something tangible that they could see, touch and feel.

Quint has strived to promote art and culture in the city, and the calendar is a very simple, yet beautiful way to connect the 187 nationalities who live in Dubai to the streets and stories of the city, encouraging them to open their eyes and minds to the things around them.

Outcome

Quint gave the calendar book to their partners, art galleries, creative spaces, cafes and public

libraries in the city, where it became a display piece, opened conversations, and got people

thinking about Dubai in a new way. Many residents who have come across the calendar have

written to Quint requesting their own copy.

People also wrote in to Quint, to suggest other objects and quirky things they associate with

Dubai's culture, and now Quint has enough crowd-sourced suggestions to create calendars till

2016.

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