Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / HEWLET-PACKARD / 2005
Overview
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Description
The overall brand objective of the YOU+HP consumer photography campaign was to showcase how simple and immediate taking and printing photos with HP cameras and printers can be. In particular, the Zoom Banner highlights one of the key components of HP's R707 digital camera in a way that consumers could interact and experiment with. More than just explain in the copy, we were able to actually SHOW how the camera worked and let the user experience it for themselves.