We showcase the R8 Spyder in a way that you’d never expect for a leading-edge sports car. Rather than showing it at full speed, we show it constantly stopping and having to brake.We also use these attention-grabbing scenes to integrate text pointing out the car’s best features, including the 5.2 FSI quattro and the high-rev concept. The last feature to be highlighted is the top speed of 313 km/h. But, as the pay-off line points out, that’s a speed that the car can only reach “if you let it”. And then – after what seems like a never-ending 30 seconds – the viewer finally sees the R8 Spyder in its element: on a beautiful, winding road where it can finally show us what it’s capable of.