We created “Raccookin’” -- the world’s most popular (and only) Raccoon cooking show. Filmed and edited in the stereotypical style of how-to cooking videos, Raccookin’ had two key differences. The ingredients were scavenged from the garbage and the chef/narrator was a Raccoon.

We created 6 recipe videos over three months. Each video had a version specific to YouTube (16:9 ratio, voiceover) and one for Facebook/Instagram (1:1 ratio, no voiceover).

More than 750,000 organic views driven by social media. Over 1,600 social media shares.