Cannes Lions
OGILVYONE WORLDWIDE, Madrid / ING BANK / 2018
Overview
Entries
Credits
Description
The Good Commission. The bank that does not like commissions creates the first good commission in history.
Execution
The Good Commission is different from any commission that has ever existed before.
The first one ever that you pay voluntarily.
The first one you only pay once in a lifetime.
And above all that.
It’s the first bank commission where the money paid is not for the bank.
It’s for them.
Outcome
For the first time, thousands of people willingly agreed to pay a bank commission.
Thanks to all of them, more than 350,000 € were raised for UNICEF.
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