Cannes Lions

The good commission

OGILVYONE WORLDWIDE, Madrid / ING BANK / 2018

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Overview

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Credits

OVERVIEW

Description

The Good Commission. The bank that does not like commissions creates the first good commission in history.

Execution

The Good Commission is different from any commission that has ever existed before.

The first one ever that you pay voluntarily.

The first one you only pay once in a lifetime.

And above all that.

It’s the first bank commission where the money paid is not for the bank.

It’s for them.

Outcome

For the first time, thousands of people willingly agreed to pay a bank commission.

Thanks to all of them, more than 350,000 € were raised for UNICEF.

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