Cannes Lions
Y&R SOUTH AFRICA, Johannesburg / AAA SCHOOL OF ADVERTISING / 2010
Overview
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Credits
Outcome
There was a 40% rise in applications as a direct result of the campaign. A brand new form of entertainment was created and is being turned into a commercial product for sale in print and digital formats in conjunction with a leading toy company. The idea was picked up in PR on radio and in press, amplifying the awareness around the campaign.
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