To attract the public to our virus we’ve created two super hot videos. One of them featured a handsome man, and the other one featured a seducing brunette girl. Then we posted them on Mix FM Fanpage. Each video would automatically post itself on the personal wall of those who watched it – which means all their friends could see it and, also, be caught by it (and spread it). At the end of each video, a message would explain what happened, encouraging users to prevent HIV.

Over a million people were reached*. Men and women liked the action so much that they ended up sharing the videos also voluntarily, in addition to making comments and inviting their friends to watch. We had an important number of fans congratulating the radio for the action. The virus spread so quickly that Facebook has stopped it before the day was over. But by then, our message had already been sent out – which is great, because scientists still haven't found a way to stop HIV in real life. *Figures based on data from the IBOPE Mídia research “Many-to-many: o fenômeno das redes sociais no Brasil” (Sep 2010).