The solution became a 20 ton “heavy metal” experience. A live stunt where carillonneur Vegard Sandholt at Oslo City Town Hall recited one rock 'n' roll classic on his 20 ton heavy bells every Wednesday through December.

If radio listeners or people on the streets of Oslo recognised the rock classic played at the Town Hall, they could send their answers as an SMS to the radio station to join in and win great prizes.

To promote this Christmas competition we produced web banners, flyers and poster. Facebook and Twitter was also frequently used as well as promos on the radio station.

The campaign cost only 8 000 Euro including agency fee and printing of flyers and posters.

0 euro in media-spending. Even if this was a low budget job, it had a big impact on the public in Oslo. The competition was talked about on a number of blogs, on Facebook, in evening newspapers and twitter. The rock 'n' rollers in Oslo realy embraced it and Radio Tangos increased their listening numbers by almost 20 per cent whilst the campaign was running. As a result this competition was the most successful campaign Radio Tango ever had.