Creative nature of Fresh TV: for the first time in France, broadcasting of a different TV trailer every day, produced on a daily basis, which announces what is happening the next day, either in terms of the station itself or of current affairs generally.Responsiveness to the news is at the root of all the systems put in place via:- a media analysis led by Zenith Optimedia;- a creative analysis led by Publicis Conseil: a creative system enabling the production of a low-cost 12-hour film on Day 1;- extensive involvement of channels and the ARPP:- TF1 and M6, which have arranged for log tapes to be specially brought in on D-day at 9 a.m. for the first broadcast after 1:05 p.m.; - the ARPP, which has agreed quick approval of the materials;with the all-round logistics and coordination arranged by Publicis Conseil.

In terms of PR: many press spin-offs:- National press (Le Figaro, Les Echos, the JDD) and specialist press (La Correspondance de la pub, CB News, Stratégies…);- TV: France 5, Direct 8…In terms of audience (source abstract Médiamétrie January-March 2008):Audience (CA in %) January-March 2008 E1 9.1%January-March 2009 9.4% (namely + 0.3 points)- Record audience for the morning with Fogiel MO: 3,200,000 listeners (10.8% audience share), a level never reached in the 13 + years of Médiamétrie measurement.