Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / DEUTSCHE BAHN / 2004
Overview
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Credits
Description
What can the BahnCard 50 do best? It's simple, it can save you half of your costs and it lets you experience this with your first handgrip. The envelope is parted in the middle, the right half is empty, and only the left half is filled with material. This material (such as a letter and folder) are only 'halves' too.
Outcome
The recipients responded enthusiastically - at a rate of 32% in spite of the BahnCard 50´s more expensive price and the mailing won double Silver at the German Dialog Marketing Award Show.
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