Cannes Lions
MARKETFORCE, Perth / SOUTH AUSTRALIAN DEPARTMENT OF TRANSPORT, ENERGY & INFRASTRUCTURE / 2012
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South Australia was experiencing a rising number of train-related fatalities in regional areas. Why? Males in the 15-25 bracket simply couldn't see the risk in dashing across the tracks rather than waiting 20 seconds for a train to pass. So we created an advertisement that brought home the reality of what it's like to be hit by a tonne of metal being propelled by a 1,000 horsepower engine.
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