Cannes Lions
JUNG von MATT/LIMMAT, Zurich / SBB (SWISS FEDERAL RAILWAYS) / 2003
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Description
In this Flash-game the user has the task to arrive as fast and as relaxed as possible at the Expo.02 (the Swiss National Exhibition). To do so, he can choose from a range of transportation means. With this internet-game the Swiss Federal Railways SBB dramatise the customer benefit of «relaxed travelling by train» and position themselves as the first choice for travelling to the Expo.02.
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