On entering our third year partnering with LeBron, our aim is to make a statement about how far Kia and

LeBron have each come. The audience for this campaign are fans of LeBron and the game. More

importantly, they are individuals who at one time or another have faced their own form of self-doubt,

whether it be sports related or not. With that in mind, we sought to develop a shared message about

confronting personal challenges, one that would give confidence and inspire anyone to keep moving

forward along their journey.