Cannes Lions
KITCHEN LEO BURNETT, Oslo / NORWEGIAN AIRLINES / 2013
Overview
Entries
Credits
Execution
The execution was very simple. A rain gauge showed the total amount of rain from the beginning of October. A sunny destination and a low priced ticket showed how easy it was to escape the rain.
Outcome
The weather results was much more rain than normal. The sales result was much better than the year before, all budgets was fulfilled. And the ticket sales was higher than the average market.
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