Poster campaign (lot of different sizes, versions and places)

Public transport stickers and digiscreen (tram and bus)

Exhibition on 1.2.-28.2.2014 (based on campaign material; different face-pictures)

From the first day the pop-up studios were the talk of town. We were on nationwide tv, press, blogs, city radio and generated a lot of buzz in social media. Already in the beginning, there were hundreds of comments on the HSL Facebook page. We convinced people to become voluntary, unpaid faces of our cause –and they would be ready to queue for hours to participate. In a campaign survey, 4 out of 5 people living in Helsinki (not just public transport users) remembered the campaign. The photo exhibition was a success of its own, attracting almost 2,000 visitors.