We let customers experience an in-store taste of the key benefit of the Raindance shower head – with the first shower head packaging that has the sound of rain inside.

The Rain Pack was inspired by traditional rain sticks. Spaces inside became a 3-chamber sound system through which specially selected objects bounce: pearl barley for high notes, lentils for low notes, and dry rice for mid-range frequencies. Shaped folds cause these loose elements to gradually pass through the chambers, imitating the sound of tropical rain, without increasing the weight of the standard packaging. The axisymmetric design encourages consumers to turn the pack and trigger the sound.

The Rain Pack encouraged customers to spend an above-average amount of time with the product, playfully inviting them to buy. Resulting in one of the most successful sales promotions in the Hansgrohe company history.