In order to make the intelligence of the Raindance 150 Eco Smart clear at first glance we used a previously overlooked medium: the packaging itself. We completely redesigned the look and gave the shower head a face.

Most direct mailings get little attention. No wonder, they’re usually boring. So we had to make it clear at first glance just how intelligent the shower heads from Hansgrohe are. So we used an entirely new medium: the packaging itself! We gave the shower heads faces of other intelligent minds from our time like visionaries, masters and inventors – of smart heads. Hansgrohe surprised its business partners and customers not only with a smart shower head, but also with an intelligent mailing idea that grabs people's attention and keeps it.

A special limited edition of the Smart Heads was sent to businesspartners and bloggers who promptly reported it. The Smart Heads quickly spread all over the Internet, firmly embedding the intelligent products from Hansgrohe in people's minds – and in Germany's bathrooms.