Powerful images illustrate the destruction of the rainforest. And the reader gets the opportunity to do something about it. By cutting out the coupon to request information about the OroVerde projects, he removes the destroyers of the rainforest.

We gained free insertions worth nearly €300,000. With more than 7 million contacts OroVerde is now better known than ever.Thanks to the campaign, the Rainforest Foundation raised several huge donations and was able to co-ordinate a much need international project for the protection of the Ecuadorian rainforest.