A result of modern forest clearing technology: In the tropical rainforests, 3 animal and plant species are made extinct every 60 minutes. The OroVerde foundation fights against the death of species and urgently needs financial support in the form of donations.

On the occasion of the annually recurrent media hype surrounding the 9/11 terror attack, OroVerde sent out a daily calendar to editorial departments. This calendar was to remind them that every day, there’s a man-made catastrophe of global dimensions going on inside the tropical rainforests – without any adequate media coverage. This reminder was combined with the appeal to give this topic a higher profile in the form of a more intensive and more continuous journalistic coverage in the future.

The clickrates on the OroVerde homepage were 24% higher than in the previous months. Donations raised about 5% compared to the previous year. Huge demand on further information material.