Cannes Lions

Rain's Coming GO WASH

PHOINIKAS, Bangkok / T.R. PRODUCT & MARKETING CO.,LTD. / 2017

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Overview

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OVERVIEW

Description

We’re using Weather Forecast calculated from the chance of rain percentage in next 24 hours shows in real-time, hour to hour.

For example, tomorrow has chance of rain 17% so get discount 17%

like from actual price 200 Baht to be only 166 Baht.

Execution

We show this right there through our digital screen in front of the shop following the exact location from our all 41 branches. Or another easy way is you just

search the word “Rain is coming” from Google to know the chance of rain in next 24 hours right away.

Outcome

When rainy season comes, The sales increases 32% compared to last year

in average from every branch. So we promise you’ll not be regret if you have your car wash but rain comes anymore.

“More chance of rain, More discount you’ll get”

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