The most noticeable part of "Holocaust memory day" is the Siren. At exactly 10am it rings out across the country.

All Israeli's stand in silence for 2 minutes to remember those who died.What people don't remember are the 50,000 holocaust survivors that are still alive and are living below the poverty line.We used the radio because 1,340,000 people, 35% of the population listens to radio every morning.The ad sounded like the siren, the only difference was that a person was saying the word 'HUNGRY'.

The ad aired just before the siren and directly after it.