Shorashim (Roots) is a non-profit organization, which specialises in caring for elderly people by donating food & clothes to them. In the holiday season, we raised donations with an interactive banner, showing a recycle bin and asking internet users to empty it. When users hit the button (and so light heartedly throw out the trash) we see an elderly man going through the garbage in the recycle bin and taking out food leftovers.The surprised user, faced with reality, is than asked to help the elderly celebrate the holiday with dignity by donating money or food to Shorashim.