To show that choice down there is as diverse as choice for hair on your head, we created Project Bush. A photographic project to celebrate the wonderful diversity of lady gardens out there designed to provoke debate and discussion about public hair.

Project Bush's impact stretched far beyond the immediate coverage it garnered. It sparked a cultural change, swinging the media agenda and pop dialogue back in favour of the Bush. The images captured in Project Bush have also been integrated into a new sex education pilot, designed to make British teenagers more aware of the choices they have. Thanks to those who volunteered, young women now know that there is not one type of bush but many – from Hollywood to Brazilian to full grown, and everything in between. We're not pro bush or anti bush. We're pro choice.