Cannes Lions

RAMP

BBDO TORONTO, Toronto / CANADIAN PARALYMPIC COMMITTEE / 2013

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Overview

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Credits

OVERVIEW

Execution

To encourage young people with disabilities to 'get involved' with Paralympic sports we placed real track and field track lanes on wheelchair access ramps to get users to see themselves as future athletes and to promote participation. A URL on the ramp directed people toParalympics.ca to find out how.

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