The ‘re-write’ facebook application was created to bring to life the difference Barnardo’s makes to the lives of children with the support of donations. We wanted to build on the emotional connection already created by the Life Story TVC and give our existing facebook friends, an even deeper understanding of what Barnardo’s do to help the most disadvantaged and vulnerable children.

The app brings to life some of the pain that these children go through and shows how with the publics support Barnardo’s can help them overcome even the most horrific of situations.

To help in the fight against homelessness, we, in support of Barnardo’s, created a ‘Home for Christmas’. A website that allowed people to show their support by donating what they could. And in return, every day, an entrant had their home address selected, remodelled, 3D printed and made into a beautiful bespoke snow globe especially for them. We wanted people to realise how fortunate they were to have a home for Christmas, and act on it.

The idea received national press coverage, most notably in the Telegraph and AdAge, as well as being Creativity Online’s number one pick for the entire week it ran. 1 in 24 visitors to the site gave money to the project, with an average donation of £6.