Ranigast Max is medicine for heartburn. The challenge was to find an idea that would attract young people to the brand while explaining what heartburn is. We thought: what if you could visit your stomach? You would meet acids. Everyone has acids in their stomach. But sometimes acids put your stomach in disorder.

Instead of an endoscopy, we did a 'tv-scopy', allowing the audience to visually inspect the stomach that became a little village somewhere in the middle of a country. A tempestuous story of Stomach and Throat in three parts illustrates heartburn mechanism and how to treat it effectively.